ABOUT

I’m a first-generation Latina and bilingual storyteller passionate about building brands through social media, marketing communications, and cultural storytelling.

With a foundation in journalism and digital marketing, I create content that captures attention, builds community, and drives meaningful impact

MY CAREER JOURNEY

I started my journey at The Poly Post at Cal Poly Pomona, where I led social media strategy, growing platforms by over 450% and increasing engagement by 350%, with videos reaching 200K+ views. Alongside this, my role in Strategic Communications strengthened my ability to collaborate, build content calendars, and use data to guide creative decisions.

At Landing International, I grew into leading social media strategy across platforms, launching and scaling @KBeautyWorld and driving 150K+ impressions within its first three months. I also led marketing for major activations like REVOLVE Festival, Lollapalooza, and Formula 1 Mexico City, bridging live experiences with digital storytelling.

Today, I help beauty and lifestyle brands grow through storytelling-led social strategies and community-driven content.